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Managing Risk in a Social Organization: What Every CIO Needs to Know

As more teams, departments and regional offices in an organization get involved on social media, managing security and compliance can become more and more challenging for your IT department. Potential...

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The HootSuite Story: Webinar Available On Demand

HootSuite’s webinar, Living and Breathing Social: The HootSuite Story, is now available for on-demand viewing. Join members of HootSuite’s executive team, Dee Anna McPherson, VP of Marketing, Darren...

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Social Customer Service: The Future of Customer Satisfaction

Have you ever reached out to a business on Twitter or Facebook? How quickly did they respond, if at all? More than just a marketing channel, social media is changing how organizations manage...

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Emergency Management Monitoring & Spotting Trends with Social Media

When disaster strikes, state and local governments have little time to react effectively. That’s why it’s so important to be prepared. Using social media, governments can improve their level of...

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Ignoring Social Media Customer Service? Get Ready to Lose Customers

Twitter and Facebook are now go-to channels for customer service. If your business is not yet prepared to find and respond to these issues, consider this: unanswered questions on a company’s social...

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Empower Your Employees For Success Through Social Media Education

According the McKinsey Global Institute, improved communication through social technologies can raise the productivity of a knowledge worker by 20-25%. So why do so many companies still keep their...

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Higher Education Success Stories: How 3 Leading Universities Use Social Media

In our webinar, Making the Grade: Tapping into the Student Life Cycle through Social Media, we heard higher education success stories that spanned the entire student life cycle. Guests from three...

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Introducing Boards to the Enterprise — A Recap

Many of you joined us for “Introducing Boards to the Enterprise”—a webinar where we shared an in-depth, live look at our newest feature, Boards. The webinar included a presentation from Mark...

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Social Media Tips for Teams In Higher Education

One of the challenges that Higher Education institutions encounter when it comes to their social media engagement is limited resources. How do you scale your social media and maintain a robust...

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[Webinar on Demand] Scaling Social: Unifying Social Strategy & Gaining...

The first in our popular webinar series on how to scale social across the organization is now available on demand. Watch it now to gain the knowledge you need to sell a unified social media strategy to...

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How To Protect Your Reputation Using Social Media

As an investment professional, you know that your reputation is everything. Nearly 70% of affluent investors report changing their investments—or their relationship with investment providers—based on...

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A Hootsuite ‘Trick or Treat’ Webinar

Is your business ready for the holidays? Halloween is just around the corner! We know the dashboard can seem SCARY at times, but in fact there are many hidden features that will allow you to manage...

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Can Wealth Management Firms Successfully Engage On Social Media—And Not Risk...

If you’re still hesitant about using social media as an investment professional, consider this: 7 out of 10 investors—your competitors—are active on a social media network. See how you can safely...

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Hootsuite’s Benchmark Study Reveals Common Social Media Benefits And...

Here are some hard facts: 88% of organizations know that social media is a valuable source of competitive and industry-specific business intelligence—but only 40% actually use the data generated by...

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How To Get More Attention For Your Facebook Posts—Without Buying It

The number of users who see your Facebook posts is rapidly decreasing. And if you’re like most charities and NGOs, you can’t afford to buy attention for your Facebook content—but you can create...

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Do You Know Where Your Biggest Fans Are? The Answer Might Surprise You

Employee advocacy is one of the most effective ways to amplify your brand—but it’s also highly underutilized in today’s social businesses, as we found out in our recent webinar, Scaling Social:...

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Why Organisations Should Commit To Being Social Businesses

Social media has opened up opportunities for organisations to connect with customers and prospects like never before. But to be effective at the enterprise level, social media needs to be embedded...

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5 Twitter Tips You Can Use To Generate More Sales This Holiday Season

Did you know that 52% of Twitter users have seen something on Twitter that prompted them to make a holiday purchase? And the trend is growing, with 38% reporting they’ll rely more on social media—and...

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Here’s Why Your Content Isn’t Reaching Your Target Audience—And What You Can...

Do you find that your content isn’t reaching your target audience? It’s not just you. We’ve uncovered several major internal and external factors that make it difficult for brands to reach their...

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How Social Media Is Changing Health Care—And What It Means For You

Social media is changing health care, and providing new opportunities—and challenges—for health care professionals, companies, and institutions. But how can you determine where to focus your social...

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